How Netflix Revolutionized The Way We Consume Media

How many hours do you spend these days in front of your television or mobile devices? The increasing number of online users have changed the way how people spend their time every day. But one thing for sure, there is no dull moment when you get your hands on those great movies and original TV shows from Netflix. Guilty of binge-watching Netflix?

The form of entertainment that we used to have when we have the time was to go to the movies or to rent them out and play these videos at home. From the VCR, VHS, CD player, DVD player and now the Blu-ray. But that has all changed because of Netflix.

Netflix was born in September 1997 which was officially launched in April 1998 which started with a team of 30 individuals and a collection of just over 900 DVDs.  It was created by Mark Randolph and Reed Hastings in Scotts Valley, California. They started out with selling and renting movies through mail-in DVD format. Just after a year, they have changed how people could get hold of their movies and introduced the concept of a monthly subscription. This has become truly a hit since renters would no longer have to worry about paying for late fees, absolutely no due dates, and of course, no additional cost for shipping fees.

The consumers exulted…which eventually killed Blockbuster.

Five years after their new concept, Netflix reported its first profit of $6.5M in revenue and shipping (with about a million DVDs a day).

The Game Changer

Despite Netflix’ success, there was no stopping them in creating a very significant milestone in the Entertainment Industry. In 2007, Netflix announced a feature that has totally changed home entertainment. And that is when they introduced streaming videos.

With the internet slowly making its way onto the 4 corners of the world, the video quality that Netflix provided made it possible for a lot of American consumers to skip the hassles of waiting on the mail.

Netflix’s first collection of streamed content primarily just had about a thousand titles, which was just about 1% of their total video library. By 2014, Netflix popularity spread across the globe, which is currently now available in over 40 countries. So many people are now enjoying movies and TV shows in a variety of genre in such glorious resolution.

The years that we have been going out to rent out movies just became instinct. However, it was not just the rented movies that Netflix disrupted, the television industry has some way or another been affected as well. The accessibility of online video has posed a grave threat to the Television Industry that a lot of consumers are slowly pulling away from watching television shows and have shifted to the web for their viewing pleasure.

The number of cable and TV subscribers have significantly dropped which at the same time affected the TV ratings. With that, many TV shows have

For the first time, the number of cable and TV subscribers have dropped below 40 million, and TV ratings are consistently plunging, thus some TV shows have been canceled.

Why did consumers choose Netflix over TV?

One way that would create a seamless viewing experience is when you are able to watch your favorite movies or TV shows uninterrupted. Yes, Netflix provides absolutely no commercial breaks. Second, the cost to subscribe Netflix is much lower than a cable subscription. Third, once you have finished a movie, you can always choose another movie to watch in an instant. Therefore, all you need is to sit down, relax, and binge-watch all-you-want. This concept was inexistent before Netflix.

While watching TV may have its limitations, as we all know with regards to the kinds of shows that we can watch. Netflix gave more than anyone could imagine. Wouldn’t you take that deal?

Moving To The Next Level of Entertainment

Netflix started out by showcasing movies and TV shows through a monthly subscription. However, they found ways on how to offer better things to the consumer. In 2013, CEO Reed Hastings was very positive that with their additional feature, it could drive in more subscribers. They started airing a long list of original content in which Netflix is currently producing. High-quality shows have taken over every living room all over the globe such as “House of Cards”, “Black Mirror”, “Stranger Things”, and now there are more new shows that are gaining popularity such as “Insatiable”, “To All The Boys I’ve Loved Before”, and “Disenchantment”, just to name a few.

These TV series have been proven to entice more audience from the very exciting and creative concepts that have been produced that the increase in Netflix subscription is unimaginable.

Where to find Netflix

You can download Netflix to any of your mobile devices as well as the now very popular Smart TV. After downloading, create an account and link your credit card details, and VOILA! You can now have an uninterrupted, movie weekend with Netflix.

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