Social TV on The Rise




There are two things that people love to do when they are not busy with work or with school. It is either they are watching television or engaging themselves with various social media platforms. Millennials who may have been too accustomed to multi-tasking, they tend to do both at the same time.

For sure, you are one of the many who is guilty of just turning on the television while your eyes are glued on your mobile phones or tablets. Right? The sound of the television may sometimes be just enough for one to be able to follow a favorite series. It just seems too impossible for some to lay down their gadgets. But what is commonly talked about in social media that makes a lot of people so engrossed in exchanging endless commentaries? They are about the latest movies or shows that are currently shown on pay tv channels such as Netflix, iflix, Hulu, and Amazon Prime Videos.
Many people discuss what they’re watching and these conversations continue after the shows have been shown along with TV-linked chit-chat which accounts for a significant percentage of the overall social media activity.

With this phenomenon, the TV industry players have realized that they could take advantage of this new consumer habit. The main goal is not to compete with social media, but to use it so that various television shows, events, and ad campaigns will increase their audience as well as its audience participation. These are how social TV is being made very useful



What are they talking about?
Social media enthusiasts do not use these virtual platforms as a means of reconnecting to friends and families, but they have extended their reach by participating with other people who have the same interest as they have. They analyze the most important social TV trends thus forcing broadcasters and advertisers to come up with better strategies.

With these noise in various social media platforms, it does create a unique way of how producers, directors, and actors of the show know how they have performed and how they can improve their skills.

You may have seen some people who would be clashing with their opinions about a certain movie or show, but that is okay. Everyone has the right to their own opinion. And this is indeed healthy because we get to see the different angles of the show. Gone are the days when social media was merely used for saying hi or hello or in spreading fake news. This is a real and healthy conversation that helps the TV and movie industry.


Did you know?
·        Social TV has become a habit with the audience all over the world, with majorities of social media users saying that it has been a routine to comment about a TV show or event in which has exponentially grown particularly with the use of mobile devices such as mobile phones and tablets. Smartphones and tablets have become very convenient for people to comment about a TV show, even as they are watching it.

·        There are various applications for social TC which includes support for TV ad sales, thus optimizing TV ad buys and making these more efficient. This also has something to do with audience forecasting and real-time optimization. You can be among so many focus groups that social TV thus making it truly effective. It can create a positive feedback look for generating multi-screen ad campaigns.
·        The most common social media platforms used for social TV are Facebook, Twitter, and Google+. Among these three, Twitter is getting to be the most popular site for social TV. This is because Twitter is more public than the other two sites mentioned.

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Have you noticed how different TV manufacturers produce so many kinds of TV models each year? This is because they know that the most convenient way of relaxation is just by sitting in front of the TV and just let your fingers do the flicking. And with the emergence of Social TV, this has irked a majority to join in with the fun. It is a great way of exchanging opinions and learning more from one another. And yes, through these exchange of commentaries, good relationships are also possible to happen.

Since we are more exposed to a lot of TV shows and movies, it is mostly the favorite topic to talk about even outside the virtual world. And what could help you more with being able to join with this trend is by having yourself one of your own.
                                         
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